As construction of the first phase of Stanton Cross approaches, Bovis Homes, the main house builder behind the scheme, has held three community workshops as part of the first steps in forming the branding and identity for this new part of the community.
The workshops looked to draw on local knowledge to identify the key features and character of Wellingborough, and were attended by 40 representatives from local faith and community groups, businesses owners and organisations, as well as a number of elected councillors and council staff from the Borough Council of Wellingborough, Northamptonshire County Council and local parishes.
Bovis Homes hopes the brand will create a clear identity for Stanton Cross, while at the same time establishing it as an integrated part of the town and borough. Once the branding and identity has been created, it will be used on all information materials associated with the development such newsletters, websites, signage and marketing materials.
John Lougher, Regional Managing Director at Bovis Homes, said:
“As we move towards the construction phase of Stanton Cross we need to ensure that the development has a clear brand and identity while at the same time being seen as an integrated part of the town and borough. The branding workshops have been invaluable in this process and have allowed us to learn more about Wellingborough’s unique history and character from the local people.”
Councillor Paul Bell, Leader of the Borough Council of Wellingborough, said:
“When the first construction work starts, it’s important that residents are kept informed and know what to expect. Having a clear and recognisable brand for the project will make that task easier and it’s great that so many people from different organisations in the borough have been involved in developing that.”